Business Accelerator Checklist

Do you aspire to build a better business?

Welcome to the Business Accelerator checklist.  This focuses on the key challenges we’ve learned in building a better business from working with hundreds of business owners. When you look at your challenges, you see they can be traced back to four fundamental issues.  Four issues which lie at the heart of a business owner’s life.

Business Accelerator is a tried and tested process that gets to the heart of the issues you face and shows how you can get past them you can then begin to create the difference you are seeking with a clear plan focussed on achieving your goals.

Please take a few minutes to complete this checklist.  We’d suggest you find a moment when you’ve no distractions!

It’s really helpful to gain your feedback as it’s a vital first step to building the right plan together.


Step 1: Have you lost your Mojo?

When you rediscover your spark, your inspiration, you regain the fun and enjoyment in what you do.

When you rediscover your ‘lost Mojo’ you can sense where you want to go professionally and personally, you can better lead your team to achieve your goals and you enjoy better relationships with the ones you love.

Ask yourself:-

Do you have the balance in your life that you desire?

Do you have a clear vision of where your business is going?

Do you have defined personal goals including your intended succession plan / exit route from your business?

Do you clearly and regularly communicate these goals to your team?

Are you spending enough time working ON your business strategy instead of just IN your business?

Are you only doing what only you can do and leading your team, or are you getting involved in a lot of other issues?

On a scale of 1 to 5 (where 1 is low and 5 is high)

How important is Rediscovering your Mojo?

Step 2: Financial Management

Manage your finances well and you avoid the problems and stresses a lack of money brings for you and your business.

You can make the payments you need to make (including to the taxman) and fund plans to grow your business.

Most importantly, you can support the lifestyle you want for you and your family, now and in the future.

Ask yourself:-

Do your accounts give you the information you need 24/7?

Are you measuring all statistics you should be for your business?

Do you know exactly what money you are making each month?

Do you know where your profit is coming from? (e.g. what type of business / services are making what profit)

Are you using a financial forecast to monitor how your business is performing against budget each month?

Do you know what net profit you are aiming for from your salespeople / fee earners?

Do you know what your competitors are charging for the same products / service?

Do you measure your business performance against your competitors?

Are you making the most of available funding from banks and other lenders?

On a scale of 1 to 5 (where 1 is low and 5 is high)

How important is Improving your Financial Management?


Driving Profit through Key Performance Indicators

Are your customer records and notes computerised?

Do you know how many active customers you have?

Are you measuring and seeking to improve the non financial numbers which influence your financial results.

Have you established what influences the success of your business?

Are you actively measuring and seeking to improve on the factors which matter to your customers?

Are you measuring and seeking to enhance your customer experience?

Are you measuring and seeking to improve your enquiry conversion rate?

Do you have systems to make sure everything is done in your business to the same high standard, every single time?

On a scale of 1 to 5 (where 1 is low and 5 is high)

Low Important is Discovering and Improving your KPl’s


Personal Finances

Have you got your personal finances in order and are you sure your money is working as hard as possible for you?

Are you making the most of the tax breaks currently available to you?

Do you understand the relationship between risk and return and are you maximising the performance of your investments?

Have you checked that all your insurances are set up correctly and that you have enough cover?

Do you know when you are likely to be financially independent or have the peace of mind knowing you are financially secure?

On a scale of 1 to 5 (where 1 is low and 5 is high)

How Important is Improving your Personal Finances

Step 3: Sales and Marketing

Maximising your sales and marketing potential is key to growing your business

Ask yourself:-

Have you got a marketing strategy?

Do you know where your new customers are coming from?

Do you measure payback against your marketing costs?

Do you ensure your customers know about all the products services you offer, all the time?

Do you know where there is untapped potential in your customer base?

Do you have a customer retention strategy to ensure your customers never go anywhere else for the products / services you provide care?

Do you capture your customer stories for use in your marketing?

Are you asking your customers to recommend other people to your business?

On a scale of 1 to 5 (where 1 is low and 5 is high)

How Important is Improving your Sales and Marketing


Growth through Sales Conversion

Do you know how to generate the kind of relationship which helps your customers buy from you?

Do you know how to find out what your customers want before you tell them what they should have?

Do you know how to effectively overcome objections?

Do you know how to speak about money confidently?

Do you know how to make your products / services more affordable rather than cheaper?

Do you know how to present quotations in a way which gets greater acceptance?

Have you got the right people handling the sales process in your business?

On a scale of 1 to 5 (where 1 is low and 5 is high)

How Important is Improving your Sales Conversion

Step 4: Getting the best from your Team

Work with a motivated and purposeful team and you avoid the hassles which slow the progress of your business and take up your time.

When everyone is focussed on ‘why they do what they do’ there are less personal ‘battles’, plans are actioned and you grow your business together.

Consider these points:-

Do you hold regular team meetings?

Do you regularly appraise your team members?

Are your team accountable for their roles and responsibilities?

Do you carry out regular training needs analysis for your team members?

Do your team members have written contracts, with appropriate supporting policies and procedures?

If they have, have these been reviewed recently?

Do you have a project plan which sets out the projects and tasks required for you to reach your goals?

Have you allocated responsibility for tasks and projects in your project plan to your team members?

Are your team members accountable for their projects and obliged to feedback regularly on their progress

On a scale of 1 to 5 (where 1 is low and 5 is high)

How Important is Getting the Best from your Team

Your Details

Full Name

Phone Number

Email Address